Monday, December 08, 2008

Dec 11 - Art Center Grad Show Preview

It's that time of year again!

Thursday, December 11, 2008, 5:00-10:30 p.m.
Art Center Hillside Campus,
1700 Lida Street, Pasadena, CA 91103
Product Department Graduating class website:

You are invited to attend the Fall 2008 Grad Show Preview event.
The Graduation Show Preview features remarkable student accomplishments from all major fields of study at Art Center: Advertising, Graduate Media Design, Environmental Design, Graphic Design, Entertainment Design, Illustration, Film, Photography & Imaging, Fine Art Media, Product Design, Graduate Industrial Design and Transportation Design.

5-9 p.m. -- Preview of Graduating Students Work.
Industry professionals, employers, corporate partners, alumni and donors get the first look at this term’s Graduation Show.
9-10:30 p.m. -- Graduation Preview Reception.
To reserve your place for Graduation Show Preview, e-mail: (or call 626.396.2435).

Graduation Show (Family and Friends)Friday, December 12, 7—10 pm

Dec 17- Art Institute Portfolio Review

Want to see what's going on at The Art Institute? Here's your chance:

Wednesday, December 17th
The Art Institute of California-Orange County
Portfolio Review

at Embassy Suites Anaheim South
11767 Harbor Boulevard,
Garden Grove, CA 92840
2pm - 4pm Family, Friends, & Students
5pm - 8pm Industry Professionals Only

Wednesday, October 15, 2008

ASM/Mtrl Workshop on Materials for Designers

ASM/Mtrl presents a two-day workshop on Materials for Designers

At the intersection of art, science, engineering and industry, materials have the capacity to transcend function, becoming touchstones of widely shared human experience that live forever. This series of highly immersive workshops hosted by ASM/Mtrl will provide you the knowledge and insight necessary to visualize the ways in which the latest materials and fabrication processes can influence design.

Choose from one of these dates and locations for details and registration information:

Boston, MA – Oct. 16-17 - Institute for Human Centered Design @ Adaptive Environments
Los Angeles, CA – Nov. 13-14 - W Hotel
Miami Beach, FL – Dec. 15-16 - Doubletree Ocean Point Resort & Spa

Register Now; Seating Is Limited!

What you will learn from the Materiality Workshop:
- Material properties and sensory perception
- Selecting base materials and finishes to satisfy aesthetics
- How product shape influences the choice of material and process
- Sustainability through material and process selection
- What’s new on the materials and processes horizon.

For more information contact John Cerne at 440-338-5417 or by email:

More information here: ASM/Mtrl

October 21 - Art Institute Elevator Pitches

Tuesday, October 21 - Art Institute Elevator Pitches
6:00pm Refreshments
6:30pm First Pitch!

Art Institute of California – Orange County
3601 West Sunflower Avenue
Santa Ana, CA 92704
Phone 888-549-3055

Back by popular demand!
IDSA-LA is proud to bring The Elevator Pitch to The Art Institute of Orange County.

We've asked the students to imagine they've just stepped onto an elevator with you or a well known designer like Philippe Starck and have challenged them to give their "Pitch". They have just enough time to convince you that they are worthy of an interview.

We are asking Design professionals to sit in on a rotating panel of three to watch the pitches and critique each student's ability to present themselves professionally. We will conclude with a Q&A session. In addition, student portfolios will be on display in "the shop"

Wouldn’t you like to volunteer to participate on the panel? Sure you would! Please contact Shelley Takahashi at

IDSA Discount at DWR!

Design Within Reach (DWR) is once again offering a 15% discount to its extended family. Thanks to the efforts of IDSA's Oregon Chapter, it counts IDSA members among that family. Which means ALL IDSA members are eligible for that discount while it is available this month.

If you’re not an IDSA member, contact us for membership info. If you are an IDSA member, visit the at and log in to obtain the promotional code that you’ll need to get 15% off select DWR purchases.

Happy shopping! :)

Friday, October 03, 2008

October 9, Evening in Digital Design at Otis

October 9, Thursday, 7 to 10 pm
Otis campus
9045 Lincoln Blvd., Los Angeles, Ca. 90045
in the Ahmanson building, Forum room on the 1st floor

Sponsored by KETIV

A presentation of 3D technologies and panel discussion of real world application of Digital rendering, CAD modeling and Rapid Prototyping. KETIV, Rhino, Apple, and Black & Decker will be demonstrating techniques,programs and their product. Otis student 3D modeling projects will be on display. A raffle for a Wacom Tablet will be held during the event. A round table discussion to follow the presentations, with studio heads on how technology has changed their studios and work flow.

Admission :
- IDSA Professionals $15
- Non-member professionals $20
- Students $5

For more information contact:
Michael Kollins
Assistant Chair Interactive Product Design Department
Otis College of Art and Design

Friday, September 26, 2008

ofNOTE: Boeing 787 Dreamliner

IDSA-LA ofNOTE Presentation:
Development of the Boeing 787 Dreamliner: The history and future of commercial air travel
Wednesday, November 5, 2008
6:30 pm - 9 pm
Flight Path Learning Center Museum (just south of LAX)
6661 West Imperial Hwy, Los Angeles, CA

Off-site mixer to follow at
The Proud Bird Restaurant
11022 Aviation Blvd, Los Angeles, CA

IDSA-LA will host a presentation by management partners from Boeing and Teague highlighting the development of the Boeing 787 Dreamliner. Our speakers, colleagues Ken Dowd and Ken Price, look forward to sharing their personal anecdotes and insights with the local design community in this joint presentation, as well as sharing their thoughts on the history and possible future of commercial aviation.

This event is another in the ofNOTE discussion series presented by the IDSA-LA chapter. We are excited at the very unique opportunity to share this story with our colleagues in design as well as to promote the value and importance of collaboration with design in business to others outside of our field.

The presentation will be held at the Flight Path Learning Center Museum located just south of LAX. Flight Path is a community-based organization that honors aviation pioneers, recognizes the economic importance of aviation and aerospace to Southern California, and encourages youth to pursue education and careers in aviation-related fields. Our venue is unique among the fine aviation museums in Southern California as the only aviation museum and research center situated at a major airport and the only facility with a primary emphasis on contributions of civil aviation to the history and development of Southern California. Current exhibits celebrate the 75th anniversary of LAX and the 100th anniversary of the first powered flight by the Wright Brothers. The Flight Path exhibits gallery, filled with memories of aviation's golden years, is adjacent to the LAX airfield, where today's aircraft and travelers arrive and depart the world's busiest origin and destination airport. No other museum offers such a perspective on contemporary aircraft and aviation.

Ken Dowd, Vice-President of TEAGUE
Ken Price, The Boeing Company

This event is limited to 125 attendees max!
Online registration is now closed.

On-site registration:
Members $20
Non-Members $30
Students $15

Have questions? Want to volunteer? Please email: Wendee Lee

Saturday, August 09, 2008

August 14, Art Center Graduation Show!

Yep, Art Center is heading into week 14 already!

Thursday, August 14, 2008, 5:00-10:30 p.m.
Art Center Hillside Campus,
1700 Lida Street, Pasadena, CA 91103

You are invited to attend the Summer 2008 Grad Show Preview event.

The Graduation Show Preview features remarkable student accomplishments from all major fields of study at Art Center: Advertising, Graduate Media Design, Environmental Design, Graphic Design, Entertainment Design, Illustration, Film, Photography & Imaging, Fine Art Media, Product Design, Graduate Industrial Design and Transportation Design.

5-9 p.m. -- Preview of Graduating Students Work.
Industry professionals, employers, corporate partners, alumni and donors get the first look at this term’s Graduation Show.

9-10:30 p.m. -- Graduation Preview Reception. Join fellow industry professionals, employers, corporate partners, alumni, donors and graduating students for a reception in honor of the Summer 2008 graduating class.

To reserve your place for Graduation Show Preview, e-mail: alumni at artcenter dot edu (or call 626.396.2435) by August 11th.

Graduation Show (Family and Friends)
Friday, August 15, 7—10 pm

Tuesday, July 08, 2008

July 19 - IDSA-LA Designer Car Show

IDSA-LA Designer Car Show
Saturday July 19, 10am until 3pm
at Autobooks
3524 W Magnolia Blvd
Burbank, CA 91505

Find out what LA designers are hiding in their garages. [ed.- besides bits of leftover yellow foam and model-building supplies?]
Bring your car or just check out other designer's cars. Giveaways and great car stories all day! If you have questions or you're a designer with a great car, please contact Michael Kollins

Sunday, June 29, 2008

June 29, 2008 - World Industrial Design Day!

WIDD Fact Sheet

World Industrial Design Day is a global initiative to provide professional industrial designers and design enthusiasts with an opportunity to promote a global understanding of design and all that it encompasses.
See what's going on around the world!

What will you do on WIDD and every day, to share, celebrate and accentuate industrial design’s role in improving the economic, social, cultural and environmental quality of life around the world, and right here at home in Southern California?

ed. -Thanks, Lea!

Saturday, June 28, 2008

Chapter Officers, 2008

Who we are:

Max Beach
Chapter Chair

Shelley Takahashi
Vice-Chair South Orange County
our link to Art Institute of California - Orange County

Arr, I'm a pirate!
Wendee Lee
Vice-Chair Foothills and Valleys
our link to Art Center College of Design,
and Pasadena City College
Keeps up the Design Percolation blog

Dave Teubner
Vice-Chair Long Beach/Orange County
our link to California State University - Long Beach

Michael Kollins
Vice-Chair West LA
our link to Otis College of Art and Design

Jay Yu
Social Mixers coordinator

And who are you, reading this out there in the Southland (or beyond)? Say hello!
And pass along our link to other designers out there! Thanks! :)

Monday, June 09, 2008

IDSA-LA presents, S&G 2 "The Business Card Challenge"

Make your mark on Southern California's Design Community. Design anything you can imagine; the only rule is that you use or involve your business card. That's the rules and you can interpret it any way you wish. Bring your entry and plenty of extra business cards and shamelessly promote yourself in a fun and light atmosphere.

Top 3 winners will receive a molded plywood dining chair [ed- like the one above? Oooooo].

This event celebrates the much anticipated USPS issue of the Charles and Ray Eames Stamp Series. Those who are interested, can also attend the official release ceremony at the Eames Office at 850 Pico Blvd. in Santa Monica, CA from 11:00AM - 1:00PM.

Tuesday, June 17th, 2008
8:00 - 9:00PM
Border Grill, Santa Monica
1445 4th Street
Santa Monica, CA 90401

This event Sponsored by:

BLACK Design Associates
361 Main Street, Studio 4
El Segundo, CA 90245
T. 310.414.9790
F. 310.414.9744

For more information regarding this event please feel free to contact Jay Yu at 415.859.1199

Please feel free to invite other designers and non-designers as this is a networking event. There is no charge to attend but participants are encouraged to donate money into the donation jar. Your donations will go to help fund larger events for your chapter. Thank you.

Tuesday, May 27, 2008

June 17 - Eames Stamps First Day of Issue

Tuesday, June 17, 2008
Eames Stamps - First Day of Issue Event
Eames Office, 11am - 1pm

Okay, people, listen up:
Tuesday, June 17th, is the First Date of Issue for a new pane of stamps by the United States Postal Service celebrating the designs of Charles and Ray Eames! Yay! Come to the official USPS dedication ceremony from 11a.m. - 1 p.m. Stamps and sheets of stamps with all 16 stamp designs will be sold at the celebration. Also available are first-day-of-issue hand cancellations with a special Santa Monica Post Office First-Day-of-Issue cancellation design.*

This event will be held at the Eames Office, 850 Pico Blvd. in Santa Monica. For more information call 310.396.5991 or send an email Yes, this event is open to the public.

The Eames Office is holding monthly Charles Eames Centennial Year Events. On the 17th of each month, the Eames Office will host an event in honor of Charles Eames's centennial year. Visit the Eames Office website for details.

[* I can't go ;( Sniff! Can someone go for me and pick up a hand-cancelled Santa Monica FDoI ? ]

June 5-8, Dwell on Design

The 3rd Annual Dwell on Design
Conference + Exhibition + Home Tours
June 5-8, 2008
LA Convention Center
event link here

The Dwell on Design Event runs June 5-8 at the LA Convention Center, and includes an Exhibition of 200 exhibitors, a Speakers Conference of 50 speakers, and full size Sustainable Pre-Fab Neighborhood built on site, as well as 16 Home Tours of private green residences and evening parties at Ford Brady and the (Museum of Contemporary Art).

Courtesy of Paul Vaughn, Outreach Coordinator at guerilla PR, Inc. :
- free Exhibition tickets and $50 off coupons for the Conference, as well as a free 1 month digital issue to Dwell Magazine.

Here are Codes and Links:
Registration Link
Free Ticket To the Dwell on Design Exhibition: BDODEC
Discounted Conference Ticket ($50 Off): GRP22SP
Digital Issue of Dwell Magazine
Electonic Press Kit

Dwell is also having a landscape design competition, as well as a live design rendering competition, at MoCA on Fri June 6th. The details will be here (in a couple of days).

Additionally, you and your staff can sign up for free six month digital Dwell subscriptions.

[thanks to Meredith Goodwin Bajaj from IDSA-NYC for passing along the details.]

Wednesday, May 21, 2008

Tuesday, May 27 - CSULB Senior Thesis Show!

Click to see it big!
CSULB Senior Thesis Show
Click to see the flyer in much larger scale!

Current : movement through time and/or space as it applies to worldly items including people, places, and things

Current : electrical existence pulsating through societies’ infrastructure and throughout our own bodies.

Current : up-to-date with common trends and sociological characteristics as they inhabit a space where cultures adopt them and institute them.

Come witness current it its many forms at the Senior Thesis Show!

Industrial design and Interior Architectural Design present the
CSULB Senior Thesis Show 2008
6 pm, Tuesday, May 27, 2008
California State University at Long Beach, Department of Design.

For more information or special requests, please contact Allison Ohanian at 562.985.5313

Located at the Northwest corner of the intersection of Polo Verde Avenue and State University Drive, Long Beach California.

Directions to the Design Gallery:
Exit Palo Verde and proceed south. Turn Right into Lot 9. The Design Department is located at the South end of the lot. Extra parking can be found in Lot 11, located just north of Lot 9 on Palo Verde.

SHITS and GIGGLES 1.0 wrapup

Wondering what this "SHITS and GIGGLES" thing was all about? Well, it ain't your daddy's Third Thirsty Thursday ...

But is it BEER-tight?
water-tight test1

This from Jay Yu:

Thanks to everyone who made it out to our first mixer event of the year. We hope everyone who attended had a good time and made some new contacts and friends. Special thanks to our student friends at Art Institute of Orange County for making the drive. And Extra Special thanks to our event sponsors,

BLACK Design Associates
361 Main Street, Studio 4
El Segundo, CA
T. 310.414.9790

We sincerely apologize to those who may have gotten lost and couldn't find the venue, it has come to our understanding that the Google map feature lead people to a bad address. For those who couldn't make it, make sure to come out for our next upcoming event where the theme will be "The Business Card Challenge," details coming soon.

We had a blast and we hope you make it out to our next event. If you have ideas for location and or event themes closer to your area, please feel free to contact Jay Yu by email (jay at blackdesignassociates dot com) to help arrange the next event for your area.

Some of the results:

Most Interesting Paper Cup went to Alan Hackett's "Cradle Cup"

Alan Hackett's Cradle Cup

"The Prettiest Paper Cup With The Prettiest Name" Award goes to Max Beach and his "Flute"

Extra points for pretty name
Max Beach's flute

"Best Paper Cup For Playing Power Hour" Award goes to Christine and her "Paper Shot Glass"

I'll drink to that!
Christine's Paper Shot

The "Student" Award goes to Hanson Linek and his "Paper Stein." Extra kudos for our student chairs who bring student members.

Hanson Linek's Paper Stein

The "Shameless Promotion" Award goes to Nicole Horner and her "All Business" paper cup. Please feel free to contact her at Forecast 3D for all your RP needs (714) 546.1135.

Nicole Horner's "All Business" cup

The "Just Plain Shameless" Award goes to Nick Mellers and his "Glory"

Nick Mellers' "Glory"

And last (but not least), by unanimous decision, the Award for "That's Just Plain Cheating" goes to Manny Montano for "Polly."

Manny Montano's "Polly"

See all the photos here! [ed.- more html programming than I'd planned for today! Whew! :) ]

Wishing you'd been there? Stay tuned, Jay's got more mischief up his sleeve ...

Friday, May 16, 2008

Tuesday, May 20 – SHITS and GIGGLES mixer

SHITS and GIGGLES 1.0 mixer
Tuesday, May 20, 7 – 9 pm
Alibi Room
12236 Washington Boulevard, Culver City, CA 90230

Mischief from Jay Yu:

Are you Southern California's greatest industrial designer? Can you pump out a design in two-weeks and make every other designer feel as if they're mediocre? If not, maybe you're just really good at bullshitting? Either way here is your chance to do what you do. Come join us at the Alibi Room (21+) on May 20th from 7:00 - 9:00PM and join in the fun.

All participants are encouraged to take part in the competition by putting together a cup design. The only requirement is that it somehow involves paper. Submitted formats can be in finished prototype (encouraged), napkin sketch, paper sketch, printed media, or whatever you can come up with. Make it fancy, make it last minute... shine like a star or be the laughing stock... it's up to you. Every entrant will have to own up as their entry will be photographed and published with their title card in the IDSA-LA and possibly IDSA-National newsletter.

Winners will be selected every 30 minutes and be rewarded with a drink on the house [ed. – "Woo!"]. Judging will be performed by unanimous decision. Students over the legal drinking age of 21 are encouraged to humiliate professionals (not likely to happen!). Other than that just have fun and meet somebody new.

Please feel free to invite other designers and non-designers as this is a networking event. There is no charge to attend but participants are encouraged to donate money into the donation jar. Your donations will go to help fund larger events for your chapter. Thank you.

IDSA Health Insurance

See what you miss when you don't go to events? Announced at the Western District Conference, IDSA has made final steps and has just unrolled plans available through IDSA for Individual Health insurance for members.

From IDSA:

If there is one benefit prospective and current members ask IDSA for time and time again, it's access to health insurance. Among the IDSA community, there are many self-employed individuals-not to mention those working for small consultancies, those who find themselves between opportunities or young professionals yet to land that first job-who cannot find affordable health insurance.

Thanks to a new partnership with Fractured Atlas, a non-profit organization serving a national community of artists and arts organizations, the wait is over. Through Fractured Atlas, IDSA members in 29 states (for now—that number is scheduled to increase over the next several months. Yes, California is included) can obtain the health insurance coverage that may have proved elusive or difficult to find. In addition, members in all states can access the Arts Wellness Network, a network of 500,000+ health care providers with a focus on preventive care and alternative medicine, who make their services available to the arts community at discounted rates regardless of insurance coverage.

How does it work? All IDSA members can become an associate member of Fractured Atlas for free. Once you've joined Fractured Atlas, you'll have access to a number of new benefits, including health insurance, access to the Arts Wellness Network, liability insurance, press and publicity services, and special offers from a diverse number of businesses and other arts organizations. Please note: Fractured Atlas is not an insurance company. If you enroll in a health insurance plan or purchase liability insurance, your premiums will go to the insurance company in question, and they will be responsible for paying your claims.

Fractured Atlas is a 501(c)(3) charitable organization which receives partial funding from The National Endowment for the Arts, The New York State Council for the Arts, Seedco & the Non-Profit Assistance Corporation, The New York Arts Recovery Fund and The Non-Profit Finance Fund. Even if you do not currently have a need for health or liability insurance, we encourage our members to join Fractured Atlas as an IDSA associate member anyway, as they add new benefits often. And it's free.

Membership does have its rewards.

LA at the WDC

Fred Weigle Flickr Photo

IDSA-LA had a solid showing at this year's Western District Conference. We had several professional members along with strong student chapter presences from CSULB and Art Center’s ID programs. Congrats to our area Student Merit Award Winners, Jason Farsai from CSULB and Jeffrey Jones from Art Center - you make us proud!

What did you miss? Here are a few tidbits:

- LA member Carson Lev spoke at the conference and entertained with anecdotes of success and challenges and what he's taken from them. Remember, if you’re not going to be passionate, stay in bed.

- Jody Turner suggested that maybe it’s time for the softer voice to be heard. That’s right, maybe we’d better listen to that introverted designer that’s speaking. In encouraging us to have more fun ("We owe it to ourselves to be more fun than anyone else out there!"), she passed along this link to FreeRice. Go play.

- IDSA Executive Director Frank Tyneski, unrolled his approach for heading the executive side of IDSA as the first designer to lead the group. He asks: How does IDSA help the profession remain relevant? How does IDSA remain meaningful for the next generation of designers? His challenge to us: We need to continue to be visionaries.

Overall there were great speakers, activities, and great hospitality from Art Institute of Portland. Carl Alviani of Core77 covered the event (he has faster fingers than any of us) and you can read this posts on:

First night wrap Up
Carson Lev
Wendy March on being Boring
Panel discussion on the best advice they've received
Wrap Up
and the Western District Student Merit Winner, Gabriel Lam

Also, see full coverage by Artefact Designer Olen Ronning, and a wrap up at Seen.Heard.Noticed, as well.

Tired of clicking on links yet? Lots of party photos are here.

From the blog posts, it's amazing what different things we all took away from the speakers. There were lots of designers, scribbling away (even though many admitted that they were doing sketches of Jody Turner's very animated hands). How all this inspiration will manifest itself, only time will tell...

Saturday, May 03, 2008

May 9 - Otis Grad Show!

Otis Class of 2008 Grad Show
Friday, May 9, 6-9 pm

Join members of the Class of 2008 whose work is displayed throughout the campus. View work by students in advertising, architecture/landscape/interiors, digital media, fashion design, graphic design, illustration, interactive product design, painting, photography, sculpture/new genres, writing, and toy design.

The Elaine and Bram Goldsmith (main) Campus is just north of LAX at:
9045 Lincoln Blvd.
Los Angeles, CA 90045
Parking is free. See for directions.
Phone 310-665-6800

May 7 - LDA Open House with Simplehuman

Wednesday, May 7
7 – 9 pm

IDSA invites its membership and the Pepperdine Alumni Association to:

An Open House for Lum Design Associates’s new design studio
and a Round table discussion: Creation of a Brand: The simplehuman story.

Simplehuman is known for revitalizing the kitchen accessories market by reinventing many of the products in this category. By utilizing product design and innovation as a strategic business tool, simplehuman has been able to become a major brand in the housewares market in a very short period of time. LDA has been working simplehuman from its early beginnings, designing many of the products in the simplehuman line, and helping to establish the simplehuman design philosophy.

Frank Yang, Founder and CEO of simplehuman and Myk Lum, president of LDA, will share their experiences in utilizing product design to help establish a successful brand in a crowded marketplace.

6201 Oak Canyon Road, Ste 100
Irvine, CA 92618
Lots of door prizes!

Please RSVP to Shelley Takahashi
shelley.t at atlantic-inc dot com

Friday, April 18, 2008

Elevator Pitch Wrapup!

Dave kicks if all off!

This from David Teubner:

For months now, Max Beach, my students and I have been racking our brains to try and come up with a new format for the Education Event for IDSA-LA.

Our goal was to get lots of students and professionals together in the same room and then get them to interact and talk design. We didn’t want the professionals to be out-numbered and we didn’t want them to feel any obligation to hand out jobs; and we didn’t want the students to endure the usual ego-bruising scrutiny of their projects.

Darn it, we just wanted to have fun and we wanted to come away from the evening having made new friends and new contacts.

At 7 o’clock I looked around the room and I saw all the professionals standing in a group to my right; the students huddled together, silent, with sleep-deprived, blank faces; and the semi-pros (recent grads) pointing at the displays on the wall and laughing. [ed: Not!]

Was this going to work? I was having my doubts.

Then we started in with our elevator-pitch concept. We invited three professionals to form a panel and one-by-one the students stepped forward and pretended to enter the elevator with the three pros. They had three minutes to try and convince the professionals of their passion for design and then the pros got a chance to respond and tell them if they were interested or not.

The professionals did a great job. For once they were gentle with their criticism and they gave fantastic advice and insight. The students did a great job too, practicing that all-important designer skill of learning how to speak intelligently when your brain is only firing on two cylinders. But the best part was when I got to pull a switcheroo on the professionals and asked them to then get up and give their own pitch to the students. Slowly, the ice began to melt.

By the time intermission came, I looked around the room and experienced sweet success. No more groups or clicks but everyone intermingling and talking passionately about design. It was a great event!

Thanks to my students for putting it all together and thanks to the members of IDSA-LA for braving the freeways and participating in an event that had the highest professional-to-student ratio ever.

And thanks to all our panelists for sharing your time and wisdom…

Carl Muller: President, Carl Muller Design
Eric Rose: Director of Research and Development, Moldex, president of PDMA-LA
Kurt Botsai: Vice President of Innovation, RKS
Norman Kerechuk: President, GKDI-LA
Chuck Pelly: founder of BMW Group, DesignWorks USA
Jeff Brown: President, Gruppe B
Jason Ivey: President, Icon Packaging
Tom White: Executive Vice President, RKS
Myk Lum: President, Lum Design Associates
Bill Leach from DDStudio
Mike Wick from Belkin
Gary Leynes from Mattel

And a very, special thanks to Shawn Zindroski and Haryn de Leon from Morpheus Prototypes for sponsoring the event.

Hope to see you all at the next one,



Chuck Pelly
We're hoping to post more photos of the event. Check the Flickr pool for more!

Saturday, April 12, 2008

Super Thirsty Thursday pictures

Super Thirsty Thursday
at Lucky Baldwin's: John, Allen, instructor Allison Goodman

Super Thirsty Thursday
at Lucky Baldwin's: Gabe, Christian, Armie and Michael!

I suspect that the party really got rolling after I left... Don't you hate when that happens?

Super Thursday happens at the end of each term at Art Center, three times a year. We'll be Super Thirsty soon enough, in August! Hope to see you then - - if not sooner!

Friday, April 11, 2008

April 25-27, Western District Conference, Portland, Oregon

IDSA Western District Conference
The Bird and the Buffalo:
Symbiotic Relationships in the Ecosphere of Design
Art Institute of Portland — Portland, OR
April 25-27, 2008

The conference title, "The Bird and the Buffalo," reflects the symbiotic relationship between two creatures that have no cognitive recognition that they depend upon each other - but the partnership is extremely beneficial to both. The pests in the buffalo's fur provide a steady supply of food for the bird, and the bird removes unwanted parasites from the buffalo and sounds an alarm by hissing when one of the buffalo's predators enters the area. As designers, we have the opportunity to observe this kind of relationship, learn from it, analyze it, interpret it and mimic it in our own dealings with those representing different points of view.

Yet, although we supposedly possess superior intelligence to these creatures, we frequently plod along in our own worlds, oblivious to the opportunities partnerships with dissimilar "creatures" present us. We want to do it "our way."

The 2008 IDSA Western District Conference will explore the intricacies of the creative relationship. While not every party in a relationship represents the creative side, every participant brings something important to the table. Effective communication between all parties is the key to a successful outcome.

The goal of this conference is to expose these processes within our trade and help designers navigate the tortuous relationships that are part of the path to great design. Recognizing the benefits of give- and-take and learning the art of cooperation will introduce a new energy to the designer-production process and help you find the market for your ideas in business and consumer environments.

Conference information HERE.

Can non-IDSA members attend?

Who's going?

Thursday, April 10, 2008

April 17 - Art Center Grad Show Preview

Thursday, April 17, 2008, 5:00-10:30 p.m.
Art Center Hillside Campus,1700 Lida Street,
Pasadena, CA 91103

You are invited to attend the Spring 2008 Grad Show Preview event. The Graduation Show Preview features remarkable student accomplishments from all major fields of study at Art Center: Advertising, Graduate Media Design, Environmental Design, Graphic Design, Entertainment Design, Illustration, Film, Photography & Imaging, Fine Art Media, Product Design, Graduate Industrial Design and Transportation Design.

5-9 p.m. -- Preview of Graduating Students Work. Industry professionals, employers, corporate partners, alumni and donors get the first look at this term’s Graduation Show.

9-10:30 p.m. -- Graduation Preview Reception. Join fellow industry professionals, employers, corporate partners, alumni, donors and graduating students for a reception in honor of the Spring 2008 graduating class.

To reserve your place for Graduation Show Preview,
e-mail: alumni at artcenter dot edu (or call 626.396.2305) by Monday, April 14th.

April 16 - CSULB Elevator Pitch

Wednesday, April 16, 7 pm
CSULB Design Gallery
California State University - Long Beach

What's this?

We have asked the students to imagine that they have stepped onto an elevator with you – the fabulously successful, (maybe famous) professional, Industrial Designer who knows all the tricks and has heard all the lines. They have the time it takes to ride from the lobby to the penthouse suite (because, obviously, that's where you are staying) to convince you that they know their stuff and that you should give them a second look.

We ask the professionals to sit in on a panel of three people, watch the pitches and then each give a few lines of advice. It's not so much a critique of their work but a critique of their ability to come off professionally. Then it’s on to the next pitch. Just as fast as we can, with no pitch lasting more than 3 minutes – and, of course, no advice lasting more than 3 minutes either. We will try and rotate the panels every five students so that no one gets burned out. If you are standing in the back watching, and absolutely must tell a student a thing or two, you can pull them aside and give them your own two-cents, off-stage.

Volunteer to join a panel and give your advice to the students. These are Juniors – they are not yet looking for a job. So you have absolutely no obligation to take one home. However, some of them are still looking for internships and if you see something you like, you can always give them your card.

Be part of the panel, or just come to talk shop (or not), laugh, see old friends again, make some new ones, and enjoy the evening.

Reserve your place on a panel or get more information by emailing
Dave Teubner at: tooby at csulb dot edu

Tuesday, April 08, 2008

I (Heart) LA!

"It seems to me that Los Angeles is a city filled with dreamers." - David Howard

"It's hard not to be bullish on Los Angeles" - David Carter

"Los Angeles is Los Angeles, and it's very easy for someone to come here not knowing English and be able to get a toehold on American society." - Harry Pachon

“Nobody in the city of Los Angeles knows how to catch an alligator, ... We have no experience in recreation and parks, the zoo or animal control." - Janice Hahn

"If you tilt the whole country sideways, Los Angeles is the place where everything loose will fall." - Frank Lloyd Wright

"I love Los Angeles. It reinvents itself every two days." - Billy Connolly

"The whole city (Los Angeles) gives you the impression of impermanence. You have the feeling that one day someone is going to yell. "Cut! Strike it!" and then the stagehands will scurry out and remove the mountains, the movie-star homes, the Hollywood Bowl - everything." - Allan Sherman

~ We are, for better or worse, all that, and so much more. Let's get to know our fellow designers, celebrate this great city we all call home, and work together to promote industrial design.
I'm going to post upcoming events, thoughts, and photos here. Please subscribe to a feed or bookmark this blog to keep up with what we're up to. Got something on your mind? Want to bounce some ideas off of one of us? There's always an open invitation for a cup of coffee (or mug of beer)... Keep in touch!

IDSA-LA Vice-Chair :: 101-134-210-118 (I'm working on what to call the region)