Saturday, May 03, 2008

May 7 - LDA Open House with Simplehuman

Wednesday, May 7
7 – 9 pm

IDSA invites its membership and the Pepperdine Alumni Association to:

An Open House for Lum Design Associates’s new design studio
and a Round table discussion: Creation of a Brand: The simplehuman story.

Simplehuman is known for revitalizing the kitchen accessories market by reinventing many of the products in this category. By utilizing product design and innovation as a strategic business tool, simplehuman has been able to become a major brand in the housewares market in a very short period of time. LDA has been working simplehuman from its early beginnings, designing many of the products in the simplehuman line, and helping to establish the simplehuman design philosophy.

Frank Yang, Founder and CEO of simplehuman and Myk Lum, president of LDA, will share their experiences in utilizing product design to help establish a successful brand in a crowded marketplace.

6201 Oak Canyon Road, Ste 100
Irvine, CA 92618
Lots of door prizes!

Please RSVP to Shelley Takahashi
shelley.t at atlantic-inc dot com

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