Friday, March 27, 2009

IDSA-LA Conversations: Medical Products - wrap up

Our speakers:
Tim Payne, Omnica Corporation
Geof Garth, Aspen Medical Products
Matt Duncan, Morphix Design
Charles Curbbun, DD STUDIO
Brian Lau, Forecast 3D (not pictured)

Our speakers shared their experiences in designing medical products, giving us an appreciation for the wide range of opportunities within this market segment. Brian Lau described Forecast 3D’s rapid prototyping capabilities, highlighting specific applications to medical product design, as well. Thanks to Shelley Takahashi for her fantastic work in organizing the inaugural ‘Conversations’ event and to the ID department at CSULB for hosting us.

Tim Payne muses about Omnica's desire to not be known as designers of "... stuff..."

Thursday, March 12, 2009

March 25, Pecha Kucha 1.0 - Medical Design

IDSA-LA Pecha Kucha 1.0 – Medical Design
Wednesday, March 25
CSULB Design Gallery
6:30pm Reception
7:00pm Speaker Presentations

$15 IDSA Members
$20 Non-members

What is a Pecha Kucha (Japanese term for "chit-chat") presentation?
Each presenter is allowed 20 images, each shown for 20 seconds each - giving 6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives more people the chance to show.

We have asked a group of award-winning designers and a medical products manufacturer to share their experiences in the field of Medical Design. A roundtable discussion will follow the presentations.
Our presenters:

Aspen Medical Products
Aspen Medical Products Inc. is the leading producer of spinal bracing products in the world today. Aspen's innovations have played a key role in the acceptance of off-the-shelf braces that save time, money, are more comfortable and more effective than "custom fabricated" orthoses (made from a mold which was made from a casting which was taken from a particular patient's body.) Aspen not only designs, manufacturers and sells the product, but coordinates the research that validates the safety and effectiveness of these products. Geof Garth, a CSULB ID program alum, is one of the owners of Aspen and heads up the R&D team. He has numerous patents and has received design awards for many of the braces he has brought to market through Aspen and his previous company, California Medical Products.

San Diego-based DD STUDIO has developed laboratory instruments and medical devices across a broad spectrum of research and patient care environments including acute, diagnostic, surgical, therapeutic and home/consumer healthcare. Our distinct emphasis on usability and brand image make us the ideal entry-point for turnkey medical product development for start-ups through Fortune 500s. Past designs have won recognition from Medical Design Excellence Awards through IDSA’s IDEAs.

Morphix Design
Matt Duncan of Morphix Design has enjoyed the problem-solving challenges of medical product design that literally bring cutting edge technologies to the patient. He has received numerous honors in ID magazine and IDSA annuals for his designs ranging from surgical equipment to wheelchairs and has participated as a recipient and juror in the IDSA sponsored Medical Design Excellence Awards.

Omnica Corporation
Located in Irvine California, Omnica has been providing fully integrated product development services for 25 years. Five industrial designers are a key part of Omnica's highly technical staff of 28 employees who specialize (over 70% of projects) in medical product design. Omnica has been awarded Medical Design Excellence Awards for Inogen One® and HELiOs® , two unique portable oxygen supply products.

Stuart Karten Design
SKD practices a research-driven, user-focused approach to medical product development. By spending time with healthcare providers, patients and caretakers, we uncover functional and emotional needs to drive designs that provide an improved user experience in the healthcare system. Using design to further our clients' business objectives, we address issues that impact a product's marketability, from brand language to ergonomics and user interface

Hope to see you there!

Monday, March 02, 2009

Western Design Conference website

The Western Design Conference (WDC) website is here:

Under current economic conditions, designers are forced to better plan for their survival. The Great Depression in many ways gave birth to the industrial design profession we know today, but it was driven more by style during that time (Streamlining, Art Deco, etc.). What must designers do to survive today? It is more than simply style that clients expect today. As the new global playground expands and new business models emerge, what can designers do to thrive internationally?