The Western Design Conference (WDC) website is here:
Under current economic conditions, designers are forced to better plan for their survival. The Great Depression in many ways gave birth to the industrial design profession we know today, but it was driven more by style during that time (Streamlining, Art Deco, etc.). What must designers do to survive today? It is more than simply style that clients expect today. As the new global playground expands and new business models emerge, what can designers do to thrive internationally?