Monday, July 13, 2009

July 21 - Start Karten at PDMA, UC-Irvine

The SoCal Chapter of PDMA is featuring Stuart Karten:

Tuesday, July 21, 6:00 PM
UC Irvine University Club
University Club on the UC Irvine Campus
801 E. Peltason Dr.
Irvine, CA 92697

ModeMapping™:
Translating User Needs Into Product Innovation
Are you frustrated by the way your company’s products are designed?

Does the design of these products reflect how they are used and the benefits they deliver?
Do your products solve the needs of their end users?

Most leading companies conduct consumer research as part of their business strategies. The challenge they face is translating this consumer research into meaningful products and services. One methodology for uncovering consumer insights is called ModeMapping™. Developed by Stuart Karten Design (SKD), an award-winning industrial design firm, the tool enables companies to gain a better understanding of the unmet needs that drive successful product design.

In this program, SKD Principal Stuart Karten will explain the ModeMapping™ process and the benefits it provides for firms looking to develop innovative products that offer users fresh solutions. He will also present case studies in which consumer analysis has generated insights for products ranging from automotive interiors to pet food packaging. You will learn:

Ways to successfully incorporate user research into your design process
Strategies for translating customer needs into product concepts
How the design process can help you to excite your customers

Stuart Karten is founder and principal of Stuart Karten Design. Since the firm’s founding in 1984, Stuart and his team of 25 designers, researchers, and engineers have completed projects in the medical device, consumer electronics, transportation, and home appliance industries.

Stuart is a graduate of the Rhode Island School of Design. He worked for Gould Medical Products, Mattel, and Baxter Medical Products until founding SKD. He is the former chair of the Los Angeles chapter of the Industrial Designer Society of America and a current member of the advisory board to the USC master’s program in Medical Device and Diagnostic Engineering.

Under Stuart’s leadership, SKD has received more than 90 industrial design awards, and was recently named one of America’s top 5 design firms by Fast Company magazine. SKD is especially renowned for its design of medical devices, including the Zon hearing aid for Starkey Laboratories, which won the Smithsonian’s Cooper-Hewitt People’s Design Award in 2008.

Tuesday, July 21, 2009
6:00 PM - Networking
6:50 PM to 9:00 PM - Program

University Club on the UC Irvine Campus
801 E. Peltason Dr.
Irvine, CA 92697
(949) 824-7960

Hors d'oeuvre buffet and non-alcoholic beverages will be provided
For more information, contact:
Edward Naranjo: enaranjo@pdma.org

PDMA members: $30 online registration / $40 at the event
Nonmembers: $40 / $50
Full-time students: $25 / $25

Register Now! : http://www.pdma.org/events_register.cfm?pk_event=343

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